
MKB Private banking
Moscow, Russia
2021
MKB Private banking
2021About the project
A boundless sense of freedom is the main idea behind the renewed brand platform of MKB private bank. The interior concept scales this global value into space, developing it in the environment, objects and materials. A client's visit to a bank branch continues the journey to new opportunities that he started. The MKB private bank logo's symbol of a bridge that gives confidence and peace of mind is embodied in the reception desks. At the entrance it is a metaphor of a bridge connecting two shores - client and business, on the upper floor the bridge seems to float in the air, conveying a sense of freedom and lightness. All rooms: lobby, meeting rooms, offices are united by the main theme of nature and controlled elements. Wave distortions, curves, shimmering slatted partitions fill the static space with movement - financial flows, events, life itself. Lighting always remains comfortable for the eyes: the unique downlight concept makes the light source practically invisible, and in the meeting rooms clients can control the lighting atmosphere with the help of an app. All materials in the interior are natural, with a pleasant tactility. This is one of the many elements of absolute comfort that fills every meter. The meeting rooms are deliberately designed in an informal style. Nature here retreats a little before numbers and plans, but continues to live on in accents - textures, individual objects, paintings. The architecture and style of MKB private bank is about the rare art of being free in the world of big money.